New Mexico’s culture features the imprints of both ancient indigenous peoples and some of the earliest European settlements in North America. Today, New Mexico’s population is 44% Hispanic, the highest of any state, and almost 11% Native American. Dr. Gavin Clarkson, the first tribal member to earn a doctorate from the Harvard Business School, is fluent in Spanish and married to an immigrant from Argentina. SMS has helped him develop distinctive bilingual messaging over the course of several campaigns.